The conversation around screens, their impact on children and uneasiness about kid-targeted advertising has limited until now innovation in children’s media. Recently launched, Pinna brings a new twist to the space by introducing the first on-demand audio service featuring podcasts, music and audiobooks curated exclusively for kids. Pinna’s CEO, Maggie McGuire joins Vivaldi’s CMO Agathe Blanchon-Ehrsam to discuss how platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.
“Agility is difficult to achieve in very large organizations. The key is to focus on investing in intrapreneurship to unlock your core assets, and then start building more innovative strategies.”
Live from Advertising Week Europe in London, Veronika Lovett, Co-Founder and CMO of Esme Loans, joined Vivaldi’s Head of Planning Jane Hovey to speak about how platforms can elevate the financial services industry. In a day and age of digitally savvy customers who have increasingly high expectations, Veronika discusses how companies within long-established industries should approach agility, digital transformation and growth. She tackles the pain points of current businesses and explains the importance of investing in intrapreneurship to unlock innovative strategies. Tune in for more intriguing insights.
“Transformation and digital transformation is not doing digital, it’s being digital. Being digital is an issue of mindset – how you approach to the different topics and what is your point of view regarding each of the topics. So being digital is being diverse, agile, mobile, flexible, and being digital is the willingness to adopt new technologies when they appear.”
Internationally recognized lecturer, speaker and futurist, Alejandro Melamed joins us on the Business of Platforms podcast to share insights into the future of work. In conversation with Vivaldi’s Founder and CEO Erich Joachimsthaler, Alejandro introduces the concept of “employability,” a critical quality all employees should possess as our world becomes increasingly digital. Tune in to learn more about how organizations can develop employable people for the future, what businesses should do as more Gen Z employees enter the workforce, and how companies can build an agile, interdependent ecosystem.
“We enter those four walls, and we forget how humanity operates, and we believe that it can operate in this box that we want to put it in, and that’s the failure of marketing today.”
Bonin Bough is the Founder and Chief Growth Officer of Bonin Ventures. He is an investor, TV host, and author with over two decades of marketing experience under his belt. In conversation with Vivaldi Chief Creative Officer Tom Ajello, Bonin shares his frustrations with how slow industries are moving to catch up with their customers’ evolving footsteps. Bonin stresses the importance of staying ahead of shifting consumer behaviors and finding opportunities in the deltas created. He believes that emailing has already gone obsolete and that texting is a much more efficient and effective way to connect with consumers. Tune in to find out why messaging might be the browser of our world moving forward.
Connect with Bonin here or text him: 1 (646) 759-1837
Connect with Tom here.
“We’re in a connected, data-rich world and countries have to think about data to stay competitive, rather than just about resource holding and talent holding.”
Sangeet Paul Choudary is one of the leading consultants and thought leaders on platforms. In conversation with Vivaldi CEO Erich Joachimsthaler, Sangeet reflects on the main themes in his book, “Platform Revolution,” that covers the shift from pipelines to platforms over the past five years, analyzes the current landscape, and looks into the future of platform businesses.
Sangeet believes that huge potential lies in industries that are moving towards a digitized platform economy as they unlock new values by building business models that manage data as an asset. Not only does Sangeet apply platform thinking to industries, he is also confident that a platform strategy can help countries attract data flows and become competitive in a connected world.
If you’d like to suggest someone to be a guest on The Business of Platforms email email@example.com.
Ian Arthurs the Chief Operating Officer of TaskRabbit (and Vivaldi alum) joins us to the discuss the importance of consumer relationships, the human impact of the gig economy, and worldwide expansion plans for TaskRabbit with new parent company Ikea by their side. In conversation with Vivaldi founder and CEO Erich Joachimsthaler, Ian shares how growth wouldn’t be possible without the shared partnership between consumer and tasker, a unique two-sided marketplace that has allowed TaskRabbit to flourish into a household name.
This week on The Business of Platforms, we’re joined by Simone Cicero, creator of the Platform Design Toolkit, to discuss how he’s led an effort to create a shared language for businesses today, how marketers can nurture interactions with a multifaceted ecosystem, and how the open-source Toolkit can accelerate strategy. The Platform Design Toolkit offers a set of design thinking and system modeling canvases to help businesses explore digital and non-digital platforms. In conversation with Vivaldi CMO Agathe Blanchon-Ehrsam, Simone discusses the genesis of the toolkit and its evolving role to offer a shared language and tools in our growing age of complexity.
Vivaldi is proud to partner with Simone Cicero to offer the first North American Platform Design Masterclass on March 18-19, 2019. If you’re interested in attending, please email: firstname.lastname@example.org.
An industry leader in translation and localization, Lionbridge has embarked on a journey to shift its business model and rebrand to stay ahead of the pack. Jaime Punishill, CMO at Lionbridge, shares the journey they embarked on to become a transformative platform business. In conversation with our host, Vivaldi CMO Agathe Blanchon-Ehrsam, Jaime shares how Lionbridge has begun to recast the way it structures projects and leverages relationships, both internally among employees and externally with customers to build a dynamic ecosystem. Tune in to find out how transitioning to a platform business can reframe and reposition a company’s core values to unlock hidden opportunities.
“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into.”
Numaan Akram, founder and CEO of Rally, believes platform businesses depend on the wisdom of the crowd to truly excel. Rally is a crowd-powered travel service that enables rideshare on buses with an underlying goal of connecting those who share a passion. In conversation with our host, Vivaldi CCO Tom Ajello, Numaan discusses how a platform should not only initiate ideas but also invite its customers to create inspiration and engage their own communities. Tune in to learn how the nature of ownership has changed due to the extent to which platforms and consumer behavior impact each other.
Visit Rally.co to learn more.
“Companies should be excited by new technology and the changes it means for how people behave. They should have a proactive and open-eyed sense of the world, they should not live in denial, and they should choose their own paths.”
Disruptors approach problems from a different point of view, from a customer-centric perspective, and end up fundamentally shifting any given market to another paradigm, and that to Tom Goodwin, Zenith Media’s Head of Innovation, is the nature of digital Darwinism. In conversation with Vivaldi CEO Erich Joachimsthaler, Goodwin shares key insights from his recent book Digital Darwinism that captures the most recent and important developments in business, technology, and innovation. Goodwin explains why leading incumbents find it difficult to engineer their own disruption and offers an alternative to the Clayton Christensen’s Disruption Theory that centers around the concept of paradigm leaps.