An industry leader in translation and localization, Lionbridge has embarked on a journey to shift its business model and rebrand to stay ahead of the pack. Jaime Punishill, CMO at Lionbridge, shares the journey they embarked on to become a transformative platform business. In conversation with our host, Vivaldi CMO Agathe Blanchon-Ehrsam, Jaime shares how Lionbridge has begun to recast the way it structures projects and leverages relationships, both internally among employees and externally with customers to build a dynamic ecosystem. Tune in to find out how transitioning to a platform business can reframe and reposition a company’s core values to unlock hidden opportunities.
“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into.”
Numaan Akram, founder and CEO of Rally, believes platform businesses depend on the wisdom of the crowd to truly excel. Rally is a crowd-powered travel service that enables rideshare on buses with an underlying goal of connecting those who share a passion. In conversation with our host, Vivaldi CCO Tom Ajello, Numaan discusses how a platform should not only initiate ideas but also invite its customers to create inspiration and engage their own communities. Tune in to learn how the nature of ownership has changed due to the extent to which platforms and consumer behavior impact each other.
Visit Rally.co to learn more.
“Companies should be excited by new technology and the changes it means for how people behave. They should have a proactive and open-eyed sense of the world, they should not live in denial, and they should choose their own paths.”
Disruptors approach problems from a different point of view, from a customer-centric perspective, and end up fundamentally shifting any given market to another paradigm, and that to Tom Goodwin, Zenith Media’s Head of Innovation, is the nature of digital Darwinism. In conversation with Vivaldi CEO Erich Joachimsthaler, Goodwin shares key insights from his recent book Digital Darwinism that captures the most recent and important developments in business, technology, and innovation. Goodwin explains why leading incumbents find it difficult to engineer their own disruption and offers an alternative to the Clayton Christensen’s Disruption Theory that centers around the concept of paradigm leaps.
In this episode, SAP’s Chief Product & Field Marketing Officer Alison Biggan provides insight on the latest innovative ways in which connectivity and data exchange help businesses scale, compete, and grow. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Alison shares an insider view on how data platforms allow businesses to operate with greater efficiency, from speed to governance across data points, to accomplish improved outcomes with advanced technology. Find out how a game-changing data platform allowed Gustave Roussy, a 2018 SAP Innovation Award winner, one of the world’s premier cancer research institutes and treatment centers, to revolutionize how the organization provides research and offers personalized patient care.
Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Raja shares the four dimensions in which he measures success in his role: brand, business, competitive advantage, and impact.
“Growth cannot be driven by any single function in isolation. We strongly believe it’s a cross-functional effort, where true growth happens at the intersection of product, content, marketing, and many other aspects.”
Spotify’s Global VP of Growth & Marketing Mayur Gupta shares his vision for Spotify’s ecosystem and the three interconnected growth pillars he uses to guide marketing strategy. In conversation with Vivaldi CEO Erich Joachimsthaler, Mayur discusses how the business of marketing has dramatically transformed, requiring marketers to operate cross-functionally to listen and interpret consumer needs in new ways.
“It’s crucial for leaders to nurture the entrepreneurial spirit within their company. When you do it well you can unwrap hidden value that was previously locked in the system.”
Entrepreneur and growth advisor Aaron Schildkrout reveals the importance of encouraging entrepreneurialism in companies that truly want to thrive. With Aaron’s insights as founder of HowAboutWe and top marketing and data executive at Uber, you’ll be ready to empower your team for the future.
“They will tell you the good, bad, and ugly about your industry and your brand. These superconsumers provide invaluable feedback with real depth of knowledge.”
Best-selling author Eddie Yoon reveals how superconsumers can shake up any industry, from office supply manufacturers to TV binge-watchers. With Eddie’s fun and practical insights, you’ll be inspired to care about the customers that care the most.
“Brands are no longer merely a means of generating attention. Brands have become a trust reservoir that build platforms, allowing a connection with consumers as active participants in value creation.”
In our inaugural episode, we hear from Erich Joachimsthaler, leading brand strategist, on the future of brands as platforms eat pipelines.
Connect with Erich on Twitter: @ejoachimsthaler