03: Curating Spotify’s Playlist for Success, with Mayur Gupta

“Growth cannot be driven by any single function in isolation. We strongly believe it’s a cross-functional effort, where true growth happens at the intersection of product, content, marketing, and many other aspects.”

Spotify’s Global VP of Growth & Marketing Mayur Gupta shares his vision for Spotify’s ecosystem and the three interconnected growth pillars he uses to guide marketing strategy. In conversation with Vivaldi CEO Erich Joachimsthaler, Mayur discusses how the business of marketing has dramatically transformed, requiring marketers to operate cross-functionally to listen and interpret consumer needs in new ways.

Connect with Mayur on Twitter: @inspiremartech
Connect with Erich on Twitter: @ejoachimsthaler