04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Raja shares the four dimensions in which he measures success in his role: brand, business, competitive advantage, and impact.