In this episode, SAP’s Chief Product & Field Marketing Officer Alison Biggan provides insight on the latest innovative ways in which connectivity and data exchange help businesses scale, compete, and grow. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Alison shares an insider view on how data platforms allow businesses to operate with greater efficiency, from speed to governance across data points, to accomplish improved outcomes with advanced technology. Find out how a game-changing data platform allowed Gustave Roussy, a 2018 SAP Innovation Award winner, one of the world’s premier cancer research institutes and treatment centers, to revolutionize how the organization provides research and offers personalized patient care.
Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Raja shares the four dimensions in which he measures success in his role: brand, business, competitive advantage, and impact.
“Growth cannot be driven by any single function in isolation. We strongly believe it’s a cross-functional effort, where true growth happens at the intersection of product, content, marketing, and many other aspects.”
Spotify’s Global VP of Growth & Marketing Mayur Gupta shares his vision for Spotify’s ecosystem and the three interconnected growth pillars he uses to guide marketing strategy. In conversation with Vivaldi CEO Erich Joachimsthaler, Mayur discusses how the business of marketing has dramatically transformed, requiring marketers to operate cross-functionally to listen and interpret consumer needs in new ways.
“It’s crucial for leaders to nurture the entrepreneurial spirit within their company. When you do it well you can unwrap hidden value that was previously locked in the system.”
Entrepreneur and growth advisor Aaron Schildkrout reveals the importance of encouraging entrepreneurialism in companies that truly want to thrive. With Aaron’s insights as founder of HowAboutWe and top marketing and data executive at Uber, you’ll be ready to empower your team for the future.
“They will tell you the good, bad, and ugly about your industry and your brand. These superconsumers provide invaluable feedback with real depth of knowledge.”
Best-selling author Eddie Yoon reveals how superconsumers can shake up any industry, from office supply manufacturers to TV binge-watchers. With Eddie’s fun and practical insights, you’ll be inspired to care about the customers that care the most.
“Brands are no longer merely a means of generating attention. Brands have become a trust reservoir that build platforms, allowing a connection with consumers as active participants in value creation.”
In our inaugural episode, we hear from Erich Joachimsthaler, leading brand strategist, on the future of brands as platforms eat pipelines.
Connect with Erich on Twitter: @ejoachimsthaler