01: Superpowers of Superconsumers, with Eddie Yoon

“They will tell you the good, bad, and ugly about your industry and your brand. These superconsumers provide invaluable feedback with real depth of knowledge.”

Best-selling author Eddie Yoon reveals how superconsumers can shake up any industry, from office supply manufacturers to TV binge-watchers. With Eddie’s fun and practical insights, you’ll be inspired to care about the customers that care the most.

You can purchase Eddie’s book Superconsumers on Amazon here.