Intro: The Business of Platforms, with Erich Joachimsthaler

“Brands are no longer merely a means of generating attention. Brands have become a trust reservoir that build platforms, allowing a connection with consumers as active participants in value creation.”

In our inaugural episode, we hear from Erich Joachimsthaler, leading brand strategist, on the future of brands as platforms eat pipelines.

Connect with Erich on Twitter: @ejoachimsthaler