The Business of Platforms – Page 3 – Presented by VIVALDI. Powered by AW360.

July 25, 2018August 8, 2018

01: Superpowers of Superconsumers, with Eddie Yoon

“They will tell you the good, bad, and ugly about your industry and your brand. These superconsumers provide invaluable feedback with real depth of knowledge.”

Best-selling author Eddie Yoon reveals how superconsumers can shake up any industry, from office supply manufacturers to TV binge-watchers. With Eddie’s fun and practical insights, you’ll be inspired to care about the customers that care the most.

You can purchase Eddie’s book Superconsumers on Amazon here.

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July 10, 2018July 25, 2018

Intro: The Business of Platforms, with Erich Joachimsthaler

“Brands are no longer merely a means of generating attention. Brands have become a trust reservoir that build platforms, allowing a connection with consumers as active participants in value creation.”

In our inaugural episode, we hear from Erich Joachimsthaler, leading brand strategist, on the future of brands as platforms eat pipelines.

Connect with Erich on Twitter: @ejoachimsthaler

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The world of business has forever changed. To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and to rethink how to work within the larger ecosystem.

Join us as we chat with the world’s leading marketers, thinkers, and makers about the new era in which we live and the underlying platform ecosystem that will impact all businesses. Each episode will explore how platform thinking can help brands leverage the global infrastructure of connectivity to solve the problems that matter most to customers.